Make sure your sustainable objective, whatever that may be, is written down and truly solvable or aided through the implementation of sustainability and its fundamental practices. Alignment and authenticity between business and biosphere goals should guide you.
Test your brand or business. How are you doing using self-regulating tactics, compared to others, globally, in your industry, or in your designated marketing area? Evaluate your own compliance and research the most cost-effective ways to improve it.
Embrace the entrepreneurial spirit of imagination and innovation. Perhaps start by employing simple ways to reduce waste and energy consumption. What technologies can be incorporated to make your goal fully obtainable? How can your brand best live a “3e” sustainable embrace?”
Report + Reinvest. Once you have a few sustainable changes implemented, monitor and report their outcomes. And where it’s working invest and focus efforts there. Where it is not, discover why. The point—keep your plan renewable and refreshed—continual progress pays off.
Spread the word internally to the leadership team and associates alike; feel the momentum of re-envisioning the company through sustainable efforts. Message your achievements directly to customers and associates. Share the transformation and transfer your knowledge. What’s good locally, is great globally.