As society becomes more aware of its impact on the environment, it is only natural to expect corporations to embrace the values of sustainability and environmental stewardship. Many new products are marketed as simple ways to satisfy the need to be green. How, as concerned businesses, can we be sure products are better for the environment, remain cost-effective, and actually work?
No one likes using expanded polystyrene (EPS*) cooler boxes. They are bulky, cost too much to ship, break easily, pose a fire hazard, and are bad for the environment. While technically recyclable, the high costs of EPS recycling and the lack of collection infrastructure means the vast majority of EPS ends up in landfills--or worse, in our oceans, where it endangers sealife and degrades, over time, into microplastic.
*Styrofoam® is a common misnomer for EPS.